Overlooking The Ballpark at Arlington, I spent almost an hour chatting with Senior Director of Baseball Media Relations, Gregg Elkin last week. After being PR director for the Dallas Mavericks, Gregg took a job with the Texas Rangers. He had some great advice and tips for PR wannabes such as myself.
Try to get involved in as many things as you can. Gregg worked all through college in the sports info office at Iowa and for the Phoenix Suns while attending ASU. "A solid practice is to just be around it and put as much time into it as you can," Elkin stated.
He stressed the importance of technology and how our generation should be on top of their game when it comes to the internet. "The internet has changed everything, it is a really good thing because it is reaching more people," Elkin said.
It is important to read people and take in a lot of information and know what you can and cannot say. Be honest and be available. If you don't know the answer apologize and say you will find out.
His best PR practice was to KNOW what your MESSAGE is and get it to as many outlets as possible in order to get your message across.
It was great to meet Gregg and his advice will help me tremendously in the future.
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1 comment:
Sounds like a good interview. Maybe we should ask him to speak in class.
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