Visible Technologies

You learn something new everyday. At least that was the case for our Advanced Communication Skills class on Monday. Katherine Smith of Visible Technologies came to speak to us about social media and what her company has to offer.

Katherine just recently moved to Dallas to lead the company's Southwest expansion. Visible Technologies is a leading provider of online brand management products and technologies.

Katherine talked about how the internet can be phenomenal or devastating. "Nastiness online can erupt and go global over night," Smith stated with concern. She goes on to say that in this new marketing generation you need to learn how to protect your company's brand.

Visible Technologies can do just that with their TruCast program. It is imperative we understand that we are in a digital market and that what individuals say online can be detrimental. Once you register and login, TruCast goes in and scrapes the internet for key phrases or clients. It looks at the entire blogosphere and allows you to conduct research in a quick and effective manner. TruCast tracks discussions about any topics, brands, and products while identifying the influencer. It can track the tone and sentiment of discussions and how they change over time. It gives you the power to understand whats important and what is positive and negative talk.

With word of mouth being digitized, we are able to talk more to more people. There are millions of new posts each day and monitoring consumer opinion is important. You have to track harmful issues and participate in online discussions in order to address those issues. According to Smith, TruCast makes it simple to participate.

For more information check out their website.

http://visibletechnologies.com/

Thanks to Katherine for spending time with our class.