What’s
What’s the new fad in
Hmm…clearly the two of those don’t go well together.
Pizza Hut came up with a solution to this problem. They realized Americans were looking for lower-fat, lower-calorie options and therefore came up with a new pizza called Fit ‘N Delicious.
I’m sure everyone is dying to know how this pizza is less fat. Well it’s simple; they have half the cheese, lean meats and fresh vegetables on the Thin ‘N Crispy crust. And for the fat and calorie counters out there, these pizzas only have 3.5 to 5 grams of fat.
Pizza Hut became the first national pizza chain to introduce a great-tasting pizza with less fat. With the help of OgilvyPR, they established a credible source, nutrionist, Jackie Newgent R.D. and secured the cover story on the “Money” section of USA Today.
This campaign run by Pizza Hut and OgilvyPR is great. Why not give Americans what they want? I know how much I love pizza but I also know how bad it is for me. I would feel so much better knowing it has less fat than regular pizza. Also, establishing a well-known nutritionist as their source is fantastic because right there the pizza is given credibility.
For a link to a case study done by OgilvyPR go to http://www.ogilvypr.com/case-studies/pizza-hut.cfm
1 comment:
The campaign sounds good, but truthfully, I never heard about their lowfat pizza. I don't know many people who have.
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